Starting Over

Today is the first day of my new “unemployment”. Earlier this week I signed away the business I had been building since 2012. Chalk it up to the ol’ “incompatible business partners” with a little burnout thrown in, but the reality is that somewhere in the madness that is building a fast-growing, successful digital agency, I found myself changing.

My Core Values

Maybe not changing as much as getting clearer about what it is that is important to me. A few years ago, a friend and business coach, Karl Staib, took me through an exercise I cherish to this day.

By a process of elimination, I had to choose what he called my “core values”. The exercise is relentless. You can’t cheat it. It forces tough choices. When it was all said and done, this is what I discovered are my core values:

  • Freedom
  • Health
  • Authenticity
  • Fairness
  • Connection
  • Creativity
  • Fun
  • Happiness

Why isn’t happiness at the top? They way I see it, if I have Health, I can work on, and enjoy, my Freedom. Fairness, Authenticity, Connection, Creativity, and Fun, depend on me doing something about it. And when I succeed at all of the above, that’s Happiness for me.

I Wasn’t Happy

That’s the bottom line. Working crazy hours made me feel like a prisoner of the business, and even affected my health. I could only fulfill so many of my core values feeling like this.

So I started thinking more about my core values and realized that with an incompatible business partner pulling toward his own goals, I would not be able to live up to my values. I realized the business was not the vehicle to achieve them.

As I considered the options, it became clear I first had to end my business partnership.

Every new beginning comes from some other beginning’s end.”
– Seneca


And so this quote about starting over reminds me that some times, one can juggle many things at once. And other times, the real important stuff demands you end other things before starting something new.

I hope you find out what is right for you.

I would love it if you subscribe to my blog, comment away, and join me in this new beginning.

Until the next time,


Image by author, photo by bitzcelt via Compfight cc

By Nando Journeyman

Hi, I’m Nando Cabán-Méndez, a.k.a. the “eCommerce Whisperer”, creative left-brainer, pragmatic right-brainer, entrepreneur, writer, curator, artist, cyclist, life hacker, dreamer, starter, doer.
eCommerce Specialist and Project Manager, entrepreneur with more than 25 years of experience in business and design, and more than 10 years in eCommerce.
I use my skills and experience to help online business owners grow their business with best-of-breed eCommerce solutions.
In this blog, I share experiences from my life and career, and one or two opinions.
Subscribe to stay in touch.

2 replies on “Starting Over”

I know the feeling, Nando. Our businesses must evolve as we evolve. It’s so difficult to make tough choices like this, but I’m so glad you did. Your next chapter will expand exponentially because of it.

Also thanks for the shout out. 🙂

Thanks for stopping by. I wanted to make sure you know your contribution to my path is appreciated.

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